We all know why we shop online. For one, the convenience just can’t be beat. Why sit through traffic, deal with crowded parking lots, compete with fellow shoppers and wait in long lines when you can shop from the comfort of your own couch? Record numbers of shoppers are opting for convenience over chaos, spending an estimated 375 million hours shopping online in December 2012 alone.
We recently published the results of our in-depth Connecting with Customer survey outlining key areas of the online retail process that make the ‘ideal online experience’. Based on these survey insights, here are four manageable actions that you can take on your eCommerce business that will result in increased conversions, fewer returns, and more loyal customers. - See more at: http://www.findwhitepapers.com/content28210#sthash.DmYWzTJQ.dpuf