To stay competitive in the specialty pharmaceutical business, it is critical that a company's sales force, marketing team and executives have the business tools they need to keep them one step ahead of their rivals. Read this case study to learn how Good™ Mobile Messaging has helped the employees of MedPointe Pharmaceuticals stay connected to crucial information while they're on the road.
MedPointe Pharmaceuticals Keeps Improving Customer Service
and Worker Productivity with Good Technology.
MedPointe is a specialty pharmaceutical company that develops, markets and sells branded prescription therapeutics in the areas of allergy/respiratory, neurology and cough/cold. The company's sales and marketing teams of over 360 individuals-more than one half of MedPointe's entire workforce-provide a knowledgeable and trusted link to physicians and healthcare providers across America. MedPointe is headquartered in Somerset, New Jersey-the heart of the nation's Good Mobile Messaging on multiple handhelds with service pharmaceutical corridor. from Sprint and Cingular makes our people more productive, our customers more satisfied and our company more competitive.THE CHALLENGETo stay competitive in the specialty Chuck Hoyt, Executive Director of IT, MedPointe Pharmaceuticalspharmaceutical business, it is critical that MedPointe's sales force, marketing team and executives have the business tools they need to keep them one step To give MedPointe's employees access to their e-mail while on the road, the IT Žahead of their rivals. "We've always been department issued BlackBerry devices from Research in Motion. While this solution Žon the leading edge of the technology provided value, it fell short of expectations. "RIM does 'push' e-mail very well, but that's bell curve," said Chuck Hoyt, executive where it ends," explained Hoyt. "We wanted to do much more in developing a wireless director of IT for MedPointe. "This has messaging solution for our mobile workers."been one of the keys to our success." continued on other side
MedPointe Pharmaceuticals At-a-Glance
BUSINESS CHALLENGE TECHNOLOGY SOLUTION PAYOFFTIn the competitive specialty pharmaceuticals Good Mobile Messaging on multiple . Increased competitive advantage by improving Žmarket, MedPointe's mobile workers needed handhelds with service from Sprint customer service and worker productivityan edge to provide superior service to their and Cingular provides the wireless . Improved customer service by responding customers and stay ahead of their rivals. communications solution MedPointe needs to e-mail messages faster and having the for real-time e-mail, calendaring, contacts and information customers need, when they need it Web access to improve customer service and . Improved quality of life for MedPointe's stay one step ahead of the competition. road warriors
For more information about Good Mobile Messaging, call 866 7 BE GOOD or go to:www.good.comSpecifically, Hoyt was looking for a solution that could provide new HP iPAQ hw6515. "Handheld choice is one of the key real-time access to calendaring, contacts and the Web, in reasons we selected Good," said Hoyt. "Everyone has their addition to e-mail. It was also critical for MedPointe's mobile preferences. Users love it and we know they are using the workers to use the handheld that made them most productive. handheld that best fits their needs.""BlackBerry just didn't measure up in these areas," said Hoyt. THE RESULTSHoyt and his team began evaluating other products that could "Good Mobile Messaging on multiple handhelds with service provide the functionality and services MedPointe was looking from Sprint and Cingular makes our people more productive, for. The team initially looked at Seven and Infowave. They then our customers more satisfied and our company more discovered Good Technology. "The more we learned about competitive," said Hoyt. Good, the more excited we became," said Hoyt. "Being at the leading edge of new technology, we could see the benefits of In addition, MedPointe has discovered a benefit that may Good's solution." prove even more important-quality of life. During the pilot, Tone of the top reasons people liked the Good solution was Hoyt's team implemented a pilot with a small group of because it allowed them to stay on top of their work while MedPointe executives who spend a lot of time on the road. The they were out of the office. While flying, driving or waiting for positive feedback they provided solidified MedPointe's decision a meeting to begin, employees could check their e-mails and to make the switch and go with Good Mobile Messaging. calendar and be up to date.
The Solution-Good Mobile Messaging with Carrier Service "By staying ahead of the information flow, MedPointe from Sprint and Cingular employee... [download for more]
