Learn how Good™ Mobile Messaging helps company executives and sales people from transportation services company Crowley Maritime get things done as they travel around the world, growing their transportation services company.
CASE STUDY
Crowley Maritime Steams Ahead
with Good Mobile Messaging
"By giving our company and sales executives the ability to stay connected with the business and respond to customers faster, Good's wireless messaging system has increased productivity and improved customer service."
- Leo Fields, Director of Network Services, Crowley Maritime
Crowley Maritime Corporation provides diversi? ed transportation services to customers around the world through ? ve lines of business: liner services, logistics, marine services, technical services and petroleum services. The company employs approximately 4,300 people and provides its services using a ? eet of more than 280 tankers, tugs, barges and other vessels. Crowley's land-based facilities and equipment include terminals, warehouses, tank farms, of? ce buildings, trucks, trailers, containers, chassis, cranes and specialized vehicles.
The ChallengeThe global nature of Crowley Maritime's business means that company executives and sales people often travel around the world to places like Honduras, Guatemala, Nicaragua, Russia and Korea, in addition to extreme parts of Alaska in the United States, and various countries in Europe.
"Despite the challenges of travel and communications in these locations, it is important for our company and sales executives to be connected to the business no matter where they are," said Leo Fields, Director of Network Services for Crowley Maritime. "Our customers expect it and our executives want to be as productive and ef? cient as possible while they are out of the of? ce." continue on other side
Crowley Maritime At-a-GlanceBUSINESS CHALLENGE TECHNOLOGY SOLUTION PAYOFF®Keep company and sales executives GoodT Mobile Messaging on the Palm With Good Mobile Messaging, company and connected to the business no matter where TreoT with carrier service from AT&T. These sales executives stay connected with the they are around the world. Reduce the integrated handhelds give company and sales business and respond to customers faster, reliance on laptop computers and cellular executives always-on, fully-synchronized increasing productivity and improving phones as the main means of data and voice access to e-mail, calendaring and contacts customer service. communications. around the world. Keeping Crowley's road warriors connected THE RESULTSrequired them to carry multiple devices including "By giving our company and sales executives the a laptop, cellular phone and sometimes a paging ability to stay connected with the business and device. This made staying in touch a complicated respond to customers faster, Good's wireless process of starting up devices, connecting to the messaging system has increased productivity network, logging in, syncing up and then logging and improved customer service," said Fields. "I off. Multiple devices also increased the "hassle- remember one executive who was traveling in Russia factor" of international travel. "This approach and needed to stay in contact with an important wasn't working," said Fields. "It was clear that we customer. When he lost his phone connection, he needed a better system." was still able to communicate via e-mail."
The Solution - Good Mobile Messaging, the Good Mobile Messaging also provided the only Palm Treo and Carrier Service from AT&T means of communication for employees following In the not too distant past, when many workers the devastating hurricanes of Katrina and Wilma. relied on laptop computers for mobility, the Crowley's of? ces and facilities in New Orleans, president of Crowley Maritime envisioned a time Gulfport, Mississippi, Miami and Port Everglades, when people wouldn't need a laptop and cell Florida, were all impacted by the hurricanes. When phone at all, and could communicate and work Crowley personnel were dispatched to restore from the same device. service, they used their Good Mobile Messaging handhelds to communicate, since all other services It's no wonder then that Crowley Maritime was were still unavailable. In Miami, even after power was an early adopter of Good Mobile Messaging to restored using a generator, Good Mobile Messaging create a centrally-managed, wireless messaging was the only way employees could access e-mail system for e-mai... [download for more]
