This paper details the importance of striking a balance between the lock-down management of your mobile solutions and allowing end users the freedom to use mobile devices in the way that works best for them.
WHITE PAPER
A Good Mobile Experience
Balancing IT Requirements While Giving End-Users the Mobile Experience They WantA Good Mobile Experience White Paper2007
CONTENTS
Motorola Good Technology Group 1 AbstractPhone: 866-7-BE-GOOD 2 IntroductionEmail: sales@good.com 2 Why Experience MattersOnline: www.motorola.com/good 3 De? ning the Mobile Experience4 IT Requirements7 What End Users Want10 ConclusionA Good Mobile Experience White Paper2007
The experience of a mobile enterprise
solution - both for Information Technology
(IT) professionals and end users - is critical
to its effectiveness and adoption. This paper Motorola Good Technology GroupPhone: 866-7-BE-GOOD elaborates on the aspects that make up the Email: sales@good.comOnline: www.motorola.com/good end-to-end experience and enumerates the
business bene? ts of choosing a solution that
delivers a positive experience. Ultimately, we
highlight the importance of striking a balance
between IT management and control while
allowing end users the freedom to use their
devices the way that works best for them.
1 A Good Mobile Experience White PaperA Good Mobile Experience White Paper2007
IntroductionThe rapid adoption of mobile devices and smartphones has signi? cantly expanded the workspace beyond the con? nes of the traditional of? ce and has contributed towards greater organizational productivity. With today's sophisticated handheld devices, employees can stay connected to business critical information anytime and anywhere, allowing them to work while on the move. Consequently, enterprise mobile messaging solutions have become integral to the IT infrastructure of organizations large and small. Among the choices available today, however, only a few successfully deliver a positive overall mobile experience - the main factor in delivering long term satisfaction both to end users and to IT administrators who deploy and manage the solution.
Motorola Good Technology GroupPhone: 866-7-BE-GOOD Why Experience MattersEmail: sales@good.com Historically, trying to balance the requirements of IT with the desires of end users has resulted in a Online: www.motorola.com/good compromised mobile experience for IT, end users or both. Solutions were chosen primarily based on features. But user feedback tells us that a long feature list does not necessarily translate to the best overall experience. As usability expert Jakob Nielsen points out: "Every additional feature is one more thing to learn, one more thing to possibly misunderstand, and one more thing to search 1through when looking for the one thing you want."
Organizations are beginning to understand that the key to a successful mobile messaging 1Rust, Thompson, Hamilton, Defeating deployment is its ability to meet business requirements and at the same time provide a hassle free Feature Fatigue, Harvard Business experience - to the IT team that has to support it and the employees who use it. A practical and Review, February 2006 easy to set up solution with an intuitive or familiar interface effectively delivers greater productivity to both the end user and the organization.
Thus, it is the overall experience that differentiates one mobile solution from another. The solution which delivers the most bene? ts to the organization is one which supports rigorous security needs as well as comprehensive management capability while at the same time offering an intuitive and easy-to-use interface and features that empower end users. These bene? ts can be measured in terms of time, effort, and cost savings:
. Reduced pressure on IT support
. Shorter learning curve and faster user adoption
. Increased user satisfaction and productivity
. Reduced Total Cost of Ownership (TCO)
These bene? ts are critically important when considering a mobile messaging solution.
2 A Good Mobile Experience White PaperA Good Mobile Experience White Paper2007
De? ning the Mobile ExperienceA mobile messaging solution offers fundamentally different experiences for IT and the end user, and each must be evaluated when looking at the total mobile experience. An effective solution should be able to strike the right balance of control between what the end user wants - to get things done in an easy and personalized manner - and the IT administrator's need to easily se... [download for more]
