Many CEOs have told us that business transformation needs to be done effectively and efficiently, without much disruption to the business. And it should be a continuous process, not a one-time event. Continuous business transformation, accomplished over time, requires a new degree of flexibility and adaptability in all parts of the enterprise. So how do you get ready to change and continue to change?
SAP INSIGHT
TOP TEN REASONS
CUSTOMERS
CHOOSE SAP FOR
BUSINESS
TRANSFORMATIONTable of Contents
CEO Notes 1#1: Undisputed Market Leadership 4#2: Primary Focus on Enterprise Applications 6#3: Relentless Focus on Customer Value 7#4: Deep Industry Capabilities 10#5: Commitment to Quality 12#6: Focus on Customer Satisfaction 13#7: Superior Technology Architecture 14#8: Clear Long Term Vision 15#9: Strong Partner Ecosystem 18#10:Safe Choice in an Uncertain Landscape 19Conclusion 21TOP TEN REASONS
CUSTOMERS
CHOOSE SAP FOR
BUSINESS
TRANSFORMATION
by Chakib Bouhdary & Alok GoyalCEO NOTES
SAP is a customer-focused company. That's why SAP Because of this shift in customer needs, SAPhas grown organically, while other enterprise changed its approach to technology and developedsoftware companies have shrunk or stagnated. Even Enterprise Services Architecture® (ESA), the SAPthough these competitors believed they understood blueprint for a service-oriented architecture. ESA istheir customers, in reality, SAP knows its customers as flexible and adaptable as the companies must be.better than anyone else. SAP has been the global SAP created ESA to allow companies to minimizeleader in enterprise applications, designing products the negative aspects of their IT complexity whileand services to meet the needs of enterprises, for 32 maximizing the capacity of their legacy systems,years. More important, during each phase of the allowing them to integrate with one another andtechnological evolution that has occurred over with those of suppliers and customers. Morethose three decades, SAP has changed its approach, important, ESA will allow companies to developadded capabilities, and simply did what it took to new composite applications that will provide ameet customer needs and demands and continue to source of competitive advantage. In short, becausesucceed. of customers - and working with them - SAP haschanged its technological approach time and timeFor example, companies around the world now again, accommodating new demands to make surerealize they must transform their business in several SAP customers are best-run businesses - which hasdifferent ways: led directly to global market leadership. To compete in a global market;To meet customer demands and needs more THE LOGICAL FALL-OUTeffectively than the competition;To innovate more quickly and efficiently than Of course, any market leader will be criticized bythose who aspire to lead and cannot. And SAP hasever before; been criticized by those who do not understand theTo continually develop products and services source of its customer value proposition. To answerwith high quality as a given; and, those critics, and to bring together the bestTo comply with a new spirit of government arguments to support the assertion that SAP is aregulation. customer's company, SAP has researched the topMost important, CEOs believe such transformation ten reasons why customers choose SAP for businessshould be continual - not one time, but over time, transformation. To summarize, our research foundthereby requiring a new degree of flexibility and that companies choose SAP because of the followingadaptability for all parts of the enterprise. attributes:
SAP is a customer-focused company. That's why SAPhas grown organically, while other enterprisesoftware companies have shrunk or stagnated.
1 Beaudry, Anne, Pinsonneault, Alain. A decade of IT research has proven "the importance of an individual user's perception of an IT event in managing adaptation efforts .(underscoring) the need for managers to understand how users appraise an IT event and to appreciate the importance of providing users with adequate resources so that theycan adapt to it." P. 17, "Understanding user responses to information technology: A coping model of user adaptation," MIS Quarterly, September 2005, Vol. 29, Issue 3. 11. Market leadership: Well over 30,000 companies created industry-specific solutions for more thanuse SAP in more than 120 countries. SAP is the 25 industries. undisputed leader in the enterprise applications 5. Quality: SAP has a long-term commitment tomarket. ensuring the quality of its business software. SAP22. Focus: Enterprise applications are 100% of SAP's was ISO 9001-certified in 1994. In 2002, a study bybusiness. It is all we do. Our major competitors the U.S. National Institute for Standards andare much less... [download for more]
