| INFORMATION |
| Published : |
Dec 21, 2007 |
| Length : |
7 |
| Type : |
White Paper |
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| Overview : |
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Customer relationship management (CRM) systems are being implemented by a variety of companies looking for a competitive advantage in the global marketplace. Without customer loyalty, many companies won’t be able to thrive and grow. Today’s consumers are more demanding because they have a greater variety of choices, including doing business on the Internet and via automated phone systems. Many expect access to customer service 24 hours a day. |
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