| INFORMATION |
| Published : |
Dec 21, 2007 |
| Length : |
5 |
| Type : |
White Paper |
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| Overview : |
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Managing customer relationships profitably is a challenge many businesses face. Increasingly available information and customer choices translate into a decrease in automatic loyalty. New distribution and communication channels create more complex customer interactions. Implementing powerful technology enablers may be prohibitively expensive for many firms. |
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