Reach for the Top: Selling Data Quality to Senior Executives

This paper tries to help those working in DQ to overcome this problem, and turn senior executives into allies and not blockers of DQ improvement.  It is based on the author’s experience of initiating and leading a major DQ improvement program across a global telecommunications company, and helping other large organizations tackle their DQ issues.

It will suggest strategies and approaches to help DQ professionals gain access to, and influence over, senior executives within their organization.   It will also suggest some useful tools and techniques that can be employed before, during and after engagement with senior executives.  The paper will also make reference to some of the main practical lessons learned by the author in running enterprise wide data quality initiatives.