Building the Business Case for Operational Data Quality

Often times, presenting a coherent business case and obtaining senior management approval often stands in the way of improving data quality and successfully implementing an MDM solution.
Hear Andy Hayler from the Information Difference discuss these challenges as he presents the findings of his research report, "Building a Robust Business Case for High Quality Master Data".

This third Web seminar in the series highlights:

• How a methodology can help determine concrete financial measurements,
• How to develop a 'scenario approach' to account for evolving project benefits, and
• Understanding the importance of post-implementation review.