When he joined SDBC in May of 2004, SunnyD's Chief Information Officer and Global Controller was faced with a classic build-or-buy decision, although the circumstances were less than typical. Despite the company just being carved out from Procter & Gamble with an experienced management team and a well-known brand name, it was missing a crucial operational element — an entire information technology infrastructure.
The Company®Sunny Delight Beverages Co. (SDBC), a leading producer of juice-based drinks in North America and Western Europe, produces and markets ®such brands as SunnyD Original, SunnyD Intense Sport,T and SunnyD Baja.T SDBC was formed from brands acquired from Procter & Gamble in 2004 and is now a portfolio company of Boston-based private equity ? rm J.W. Childs Associates, L.P. Sunny Delight's worldwide headquarters are located in Cincinnati, Ohio, and European headquarters are in Barcelona, Spain. "SunnyD," as it's known to millions around the world, has more than 500 employees worldwide. The company has research and development A Juicy IT Storycenters located in both Cincinnati and Barcelona, and its manufacturing and distribution facilities are located throughout the U.S. and Europe. How IT Outsourcing Helped Sunny Delight Beverages The Challenge Deploy an All-New Global IT When he joined SDBC in May of 2004, Chief Information Of? cer and Infrastructure in Under One YearGlobal Controller Greg Winholt was faced with a classic build-or-buy decision, although the circumstances were less than typical. Despite the A O N E N E C K I T S E RV I C E S C A S E S T U D Y company just being carved out from Procter & Gamble with an experienced management team and a well-known brand name, it was missing a crucial operational element - an entire information technology infrastructure.Before Winholt arrived at SDBC, J.W. Childs had engaged OneNeck to perform an Information Technology Due Diligence and Strategy Assessment of the company, with a speci? c focus on the IT requirements to support SDBC once it separated from P&G.After examining both the business and technology requirements of SDBC going forward, OneNeck concluded that, because P&G ran Sunny Delight on a solution platform that was heavily customized and tightly integrated with the rest of its operations, the new company would have to implement new enterprise-wide operational and business systems. The "impossible dream," as Winholt calls it, was to have these systems up and running, globally, in a little less than a year.
The OneNeck Solution After absorbing OneNeck's assessment, Winholt was convinced that OneNeck was right: the best alternative was to outsource his IT operations, especially with an in-house staff of only two at the time the decision was made. Building an in-house system would be more costly and simply not feasible considering the deadlines and human-resource constraints within which the company had to perform. Given OneNeck's positive reputation as an IT outsourcing partner and previous experience with J. W. Childs' companies, Winholt decided to partner with OneNeck. The ? rst order of business for the new IT team was to de? ne the ERP backbone, with mitigation of risk and overall price performance as guidelines. "As a manufacturing and distribution company, ERP would naturally be at the core of our IT infrastructure, but we had no room for extensive testing and evaluation within our timeframe to go live," Winholt recalls. "I looked to OneNeck to bring an understanding of our needs and make a selection process recommendation, which resulted in the selection of Microsoft's Dynamics AX by my core team. I agreed because Dynamics AX ? ts our level of complexity, it's cost-effective, and fast to ramp up. These were all key criteria for us."
"OneNeck's ability to bring the data center infrastructure Factsonline in short order was quite impressive, especially in light of the fact that SunnyD started with literally Organization .Sunny Delight Beverages Co.no infrastructure. Considering my previous experience Industry .Food and Beveragewith outsourcers, I was pleasantly surprised. In the ? nal analysis, we formed a tight partnership with OneNeck Business Challenges .In one year, build a global IT infrastructure to support sevenand did something that had never been done before: we SDBC locations and multiple rolled out several enterprise-wide applications, deployed distribution locations in three a complete communication and computing infrastructure, countries and implemented total business support for a multi- .Implement an ERP systemnational mid-size company, all in less than one year... and integrate several additional business solutions to drive allremarkable." of SDBC's manufacturing and Greg Winholt, CIO and Global Controller distributionSunny Delight Beverages Co. ... [download for more]
