BI 2.0: The Next Generation of Business Intelligence

WWHHIITTEE PPAAPPEERR
The Next Generation of BI





Abstract The term Business Intelligence 2.0 (BI 2.0) is cropping up more and more in the industry, generally referring to the next generation of BI just as Web 2.0 has come to refer to the next generation of the Web. The focus, like Web 2.0, is on people, empowering users to express their creativity, allowing them to freely access information and produce something meaningful from it while focusing on information sharing, communication, and collaboration.
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Contents Executive Summary.....................................................................................................3 What is the Relationship of BI 2.0 to Web 2.0?.............................................................3 How Is BI Changing?................................................................................................3 Trends toward Realizing BI 2.0......................................................................................5 Democratizing BI.....................................................................................................5 Interactive and Actionable BI via the Web for Anyone, Anywhere ................................5 Empowered Users ................................................................................................5 Dynamic, Interactive and Personalized Access to Information .....................................6 Collaborative BI ...................................................................................................6 Embedded Search Capabilities ...............................................................................6 New Ways of Packaging and Delivering Content and BI Capabilities.................................7 Action-based, Event-Driven Information and Integrated BI Capabilities............................7 More Affordable Analysis Capabilities with and without OLAP..........................................8 More Affordable Alternatives for Providing Data for Analysis...........................................9 Innovations in Licensing and Pricing Models............................................................... 10 So, What Is BI 2.0? ................................................................................................... 10

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Executive Summary
The term Business Intelligence 2.0 (BI 2.0) is cropping up more and more in the industry, generally referring to the next generation of BI just as Web 2.0 has come to refer to the next generation of the Web. The focus, like Web 2.0, is on people, empowering users to express their creativity, allowing them to freely access information and produce something meaningful from it while focusing on information sharing, communication, and collaboration.
Static, printable reports created by an overburdened IT staff and delivered as pages and pages of tabular data have certainly come a long way. Today's business users want options when they get business information; they want accurate, real-time information; they want to interactively touch and visualize information; they want to be able to make changes to reports immediately; they want anytime, anywhere access to that information; and, they want to easily share that information with others.
The widespread availability of business applications on the Web has actually boosted the need for better BI tools and more interactive capabilities. It opens the door to allowing many users, who otherwise may not have had access, to get at valuable information, bringing the power of BI to the everyday user. This also encourages more information sharing among employees, managers, partners, analysts, clients, suppliers/vendors; that is, any business user in the enterprise.
Naturally, the next generation of BI will focus more on collaboration, empowering users, and easily reaching the masses of users across the organization.
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